Google Ads / PPC Management.
Search, Display, Shopping, and Remarketing managed by people who understand both the platform and your business model — optimised for revenue, not just clicks.
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Every campaign type, run properly.
PPC isn't just one campaign — Search, Display, Shopping, and Remarketing each serve a different purpose in the funnel. We run each one with a clear job to do, tied together by one media plan instead of four disconnected campaigns.
Search Ads
Keyword-targeted campaigns that show up exactly when someone is ready to buy or enquire — built around genuine buyer intent, not broad terms that burn budget on the wrong clicks.
Display Ads
Visual banner campaigns across the Google Display Network for brand awareness and reach — targeted by audience and placement, not just switched on and left to spend.
Shopping Ads
Product listing campaigns for e-commerce, built on a properly structured product feed — so the right products show up for the right searches instead of getting buried.
Remarketing / Retargeting Ads
Re-engaging people who already visited your site but didn't convert — with sensible frequency capping and messaging, not the same ad following someone for weeks.
Our PPC Work Process.
The same four steps, every time — no shortcuts, no generic templates.
Audit & Understand
A full audit of any existing account (or a clean build if starting fresh) — and time spent actually understanding your business before we recommend a campaign mix.
Build The Strategy
A specific media plan for your budget and goals — which campaign types matter most, and in what order — not a generic proposal.
Execute
The same people who planned the strategy build and manage the campaigns — with no handoff to a junior along the way.
Report Honestly
Real conversion and spend data, reported plainly — what's working, what isn't, and what we're doing about it next.
What makes our PPC
work different.
We know every agency says they manage ads properly. Here's what it actually means for us in practice:
Fewer accounts means real optimisation time on your campaigns, not a dashboard glanced at once a week.
Some campaign types need a minimum spend to gather useful data. We'll say so honestly rather than running an underfunded account regardless.
We're a growing team and don't pretend otherwise. What we offer is real commitment on every account we take on.
The person who builds your campaigns is the person managing them day to day — not a junior handed the account after the pitch.
PPC questions,
answered honestly.
If your question isn't here, that's what the contact section below is for.
How much budget do we need?
Depends on your industry, competition, and goals — there's no single number that's right for everyone. We'll give you an honest recommendation based on your market and what each campaign type realistically needs to gather useful data, not a one-size-fits-all figure.
Do you guarantee a specific cost-per-click or conversion rate?
No — nobody can ethically guarantee specific auction outcomes, since Google's ad auction isn't something any agency controls. What we commit to is proper campaign structure, ongoing optimisation, and honest reporting on what's actually happening with your spend.
Do I need all four campaign types, or just some?
Depends on your business. An e-commerce store usually benefits most from Shopping Ads plus Remarketing; a service business leans more on Search. We'll tell you honestly which types matter most for your situation rather than selling you all four by default.
How is progress reported?
Reporting that tells you what's actually happening, not what looks good on a slide — real spend, conversions, and cost-per-acquisition, alongside plain-language notes on what we're doing next and why.